Naturally Savvy Approved

Naturally Savvy Seal of Approval

When people perceive food as nutritious, they tend to let their guard down, especially when it comes to portion control. This is called the “health halo” and marketing and advertising companies take full advantage of it. The same is true about supplements companies.

Products might be labeled "trans-fat-free" even though they contain partially hydrogenated fats, "made with real fruit" when the product also contains a rainbow of artificial colors, artificial flavors, and high-fructose corn syrup, and "no salt added", even if the ingredients list monosodium glutamate and other artificial flavors containing sodium. While the unhealthy truths about foods are right there on the label, we are being duped by carefully chosen marketing phrases used to promote one or more healthy qualities of a product, ultimately leading consumers to overeat or to feel entitled to indulge.

At Naturally Savvy, we have a responsibility to help consumers make informed decisions about food, supplements, nutrition, and health. We strive to raise awareness about unhealthy ingredients in foods and supplements, and other products, by identifying products of exceptional quality that are made with natural, organic, GMO-free ingredients and with your health in mind.

To do so, we discern which products are truly healthy and which should be avoided because of potentially dangerous ingredients. Ingredients are so important to our health that we decided to make it official with a Naturally Savvy Seal of Approval™. To be a sponsor for Naturally Savvy, a company needs to meet our standards.

The Naturally Savvy Seal of Approvalis our endorsement.

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When you see a specific product in any of our books, and/or on our website with the logo above, you can be sure it meets our high standards and is free of the Scary Seven™ ingredients and genetically modified organisms (GMOs).

Note: This standard applies to individual products only, and at the time our seal is granted, as we cannot guarantee entire product lines as ingredients change on a regular basis.

If you have questions, please email [email protected].

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Andrea Donsky, B. COMM is an international TV Health Expert, Best Selling Author, Nutritionist Podcast Host, and Founder of—a recipient of Healthline’s Best Healthy Living Blogs for 2019. As a pioneer and visionary in the health food industry, Andrea’s passion is to inspire people to make healthier choices. Andrea has combined her background and expertise as both a Registered Holistic Nutritionist and an entrepreneur ("She Boss!") to educate the public on living a healthy lifestyle through the creation of her businesses, books, articles, podcasts, videos, talks, and TV and radio media appearances. Andrea founded Naturally Savvy Media Inc. in 2007 in order to share her passion for healthy living, and love for natural products and companies. Among her numerous publications, Andrea co-authored Unjunk your Junk Food published by Simon and Schuster, a book that journalist, author and mother Maria Shriver endorsed: “Unjunk Your Junk Food has certainly made me more aware about the food that my children eat and the effects it has on our body and mind."</P. Andrea also co-authored two e-books entitled Label Lessons: Your Guide To A Healthy Shopping Cart, and Label Lessons: Unjunk Your Kid’s Lunch Box.